Process Statement

The current Annual Report for Zumiez, a skateboarding company, is a document with nothing but page after page of black text on a white background with a few statistics and no charts to back up the numbers or text. The report is hard to read and difficult to understand. I saw this was a problem not only for the company but for the shareholders too. My solution was an Annual Report that allowed shareholders to easily read and digest the information in the classic skateboarding magazine style. I took inspiration from skater magazines such as Thrasher, Skateboarder, and Transworld Skateboarding. These gave me ideas for layout and multiple methods to combine text with images. Another inspiration was Hattie Stewart. Her sticker designs, styled in a rubber hose cartoon, pop with vibrant colors and organic lines. After finding a lost Zumiez illustration, I decided to incorporate it into the Annual Report to be a pop of color in the report. I say the design was lost because it only pops up on loading screens on their website. I can't find any information on it on the Zumiez website or the stores.